2019 was a busy marketing year with millions of new marketing software entering the market, hundreds of marketing strategy courses, and thousands of sales funnel images; forecasting marketing patterns and digital marketing for 2020 has been as hard as cooking a perfect macaron.
It doesn’t matter what the business is or what goods and services you sell, you can’t ignore digital marketing patterns! Not so long ago, companies wanted nothing more than a Facebook page and a website, but now the technology world is changing so quickly that it’s hard to keep up.
By now, there aren’t that many popular businesses that have no online presence. In 2020, emerging innovations and instruments will come into the mainstream, pushing advertisers to change to keep their companies at the top. Digital Darwinism is, in essence, an unforgiving phenomenon after all. When you don’t adapt, eventually you’ll be left behind. Read on to explore the developments in digital marketing, which will be set for 2020.
Digital marketing is the marketing of products or facilities by using various digital techniques, mainly on the Internet. However, it also includes display advertising, mobile phones, and any other digital media. The growth of digital marketing since the 1990s and 2000s has altered how brands and companies use marketing technology.
Digital marketing trends 2020 Forbes gives more importance to voice searches and digital assistants, video marketing, and social media. However, some of the most popular digital marketing trends for 2020 include search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, promotion marketing, data-driven marketing, e-commerce marketing, social media marketing trends 2020, email marketing, display advertising, e-books, and optical discs and games are becoming increasingly prevalent in our advancement.
As 2019 methods, a drastic change is experiencing the digital marketing environment that includes SEO, social media marketing trends 2020, PPC, content advertising, and more. There may have been a moment when artificial intelligence or visual search could have been rejected as gimmicks from the recent science fiction film at the movies, but that moment is soon gone.
In the present high-tech, internet-connected age, many fresh, top digital marketing trends 2020 and policies are developing, and companies now need to use them to succeed in their attempts because this year may not operate what worked for you last year.
In 2019, 34 percent of companies had an advanced digital marketing strategy; 72 percent of advertisers claim that conventional marketing is no longer adequate and that Digital Advertising will raise their company’s sales by 30 percent by the end of 2017. More than 80 percent of organizations will boost their digital marketing expense program, which could extend beyond the IT budget.
To be an integral member of the extraordinarily pervasive and similarly profitable online market environment, you need to integrate effective Digital Marketing Strategies into your company section.
Digital marketing is not only a quickly growing force in today’s marketing landscape, but it is also expected to be the ultimate marketing destiny. One of the advantages of Digital Advertising is that it seems like internet marketing will quickly overtake all mainstream marketing strategies.
We are both mindful that the world is changing quickly from conventional to modern ways of functionality. People are aware of the role Digital Marketing (DM) plays and enjoy digital content use, and companies who have not yet experienced DM in their advertisement structures need to get used to it ASAP.
Digital communication and messaging strategies are more adaptable, faster, quantifiable, and more result-driven. Online Marketing incentives extend to both advertisers and consumers alike.
Let’s take a look at some top digital marketing trends 2020 that are a hit this year:
Does the sales department need some of the products the marketing team is producing? Can you partner with the sales team as marketers to develop material that could help the sales team close off deals? If so, then selling the task is for you.
Assignment selling is essentially the practice of intentionally leveraging informative material that you have generated about your goods and services to address the significant issues and answer prospects “burning questions” during the sales process so that they are even more informed for a sales meeting. The net effect of the sales team using content generated in the selling process is a better-educated buyer that is more likely to close — and close more quickly.
As an additional bonus, the sales department can now waste less time asking the same questions with the selling of tasks over and over again. Conversations on pricing are more effective and only occur for customers who appreciate the bid.
Omnichannel is a word very much tossed around, but it’s not just a mouthpiece. The best way to comprehend omnichannel is to compare it with the word “multichannel.” You put up multiple marketing touchpoints in a multichannel marketing strategy that strengthens each other to facilitate a customer’s purchasing path. For instance, as a channel, you can use social media marketing trends 2020 to draw tourists to your blog and email as a channel for leads in nurturing. It’s comparable to Omnichannel, but this is more common.
Omnichannel marketing is the communications strategy across various platforms including email, software, social media marketing trends 2020, and blogging on the website. This approach helps companies to connect more physical touchpoints with consumers, ultimately providing a more significant consumer experience.
You would achieve even more excellent outcomes by providing a smooth, clear voice and coherent brand message through all the platforms. ClickZ estimates that messaging on the omnichannel drives more than three times as much interaction than a single channel strategy. Even still, because you have several outlets, customer satisfaction, average order size, and purchase volume are all higher.
Many consider Artificial Intelligence (AI) the cutting-edge technology, but it may be as normal as of today’s smartphones in a few years. Divorced from all the consequences of popular science fiction films, AI is a machine or robot capable of gathering information about a scenario via sensors or human input. This data can then be used to fix issues or execute duties. In particular, AI is a computer system capable of performing a job that usually needs human intelligence. It is also the main reason individuals are afraid of AI.
We live in the era of data overload where people interact with products through various platforms, ingest content unstructured, and do a lot of homework before making a purchase decision. Predictive marketing takes all these unstructured experiences, looks at current examples of positive evidence, and anticipates outcomes accordingly.
More and more established outlets on their forums and podcasts have begun to speak about predictive analytics and predictive lead scoring. It means that a lot of R&D is being undertaken to start delivering this functionality, not only to the F500 elite but also to traditional small businesses.
Any specific use will be to determine the likeliness of a new lead deciding to buy and what series of messages to send to them. Or maybe finding the most favorable medium for distribution of messages (e.g., email vs. SMS vs. Push) and deciding the type of message to be delivered depending on the expected buyer point.
Many companies have invested heavily in this technology; for example, hotels and resorts have the potential to calculate the number of visitors required to raise their booking volume on a given day or event.
Innovative eCommerce companies have also leveraged statistical data such as previous buying patterns, customer expectations, and behavioral clicking to recommend the new product and improved personalized shopping experience for their shoppers. No one does it better than the online shopping giant, Amazon, where they can predict your time and readiness to shop, then offer highly tailored product suggestions through email or recently, via the browser extension called “Amazon Assistant.”
While shoppable social media posts have been launched for two years now, 2020 will see an eruption of these flashing dots, primarily due to better integration of third-party applications and eCommerce marketing software.
As the number of Facebook, Instagram, and Pinterest users grows and purchasing instincts are activated by updates and posts, eCommerce companies realize through actual figures and improved traffic, the social effect on their eCommerce revenue may have. According to Instagram, the number of daily users worldwide is 1 billion, and 90 percent adopt shopping brands.
Google has prioritized rich ‘visual search’ samples across all of its channels and apps, enabling users to get all of the information they are searching for even quicker and letting them determine the correct page to navigate on, straight from the top results. Based on a Route Interactive report, 40 percent of people between the ages of 13 and 18 can get what they need from rich snippets.
Google’s initiative would help more educated click-through and significantly lower the bounce frequency. The technical development of these rich snippets is a significant part of what is known as structured data and “Schema Markup,” which is expected to become the SEO talks ‘main priority by 2020.
The positive news about Schema Markup is that it is moving through the simpler process of acceptance, with more out of the box applications for popular websites such as WordPress and Shopify, making it easy to customize without some technological know-how. You can manually execute this SEO upgrade with JSON-LD if you have a custom build.
Marketers find that more and more prospective consumers, as well as current clients, are now spread across the network and able to purchase directly from their favorite medium of messaging. Communications applications exploit this opportunity to include new APIs for opening up communications between businesses to customers.
Devices such as Whatsapp, Facebook Messenger, and WeChat, are no longer limited to personal uses. So while some have small private APIs such as Whatsapp, others such as Facebook are more versatile when it comes to digital bots, and also have fully-fledged messaging software on the market.
As the cumulative number of active users on these three networks together is 4 + Billion, more organizations will increase their sources of customer communication and introduce at least 1 or 2 new communications systems by 2020. It would help them connect better with their customers and develop their techniques for personalization. It also encourages consumers concerned about anonymity to reach out directly to companies and connect through their favorite medium.
Twitter is no longer the mainstay of the field of social media. Forbes says 41 percent of its customers are over 65 years of age. Although it’s not failing at all, it’s evident that Facebook is losing ground with the younger millennials, who seem to favor the more immersive, social platforms like Instagram, Snapchat, and the emerging star, TikTok, deliver.
Facebook has lost a considerable reputation since the data leak debacle in 2018, with many users becoming angry and resentful of the platform’s dissemination of fake news, political manipulation, and cyberbullying. For younger generations, the once-dominant power begins to fall in influence.
From company portals to mobile apps and social media news feeds, chatbots appear everywhere. They can serve a range of reasons, but they are most often used to reply to easy questions or to assist a person in performing a straightforward job.
For small companies, chatbots are even accessible. There are plenty of conversational third-party AI platforms that companies can leverage to welcome tourists, reply to their questions, and push them toward buying.
Throughout 2018 and 2019, the tens of thousands of chatbots carved out a routine role for different tasks on Facebook. The advanced app can easily do anything from delivering weather forecasts to automating certain simple customer service functions. Bots allow users to get personalized, oriented experiences without taking too much out of limited resources. Eighty percent of businesses say they want to continue using chatbots this year.
The meteoric growth of Instagram has now seen it reach one billion users, which is a fantastic accomplishment. That means it’s one of the fastest-growing social media sites and even more importantly, much of its user base is the desired younger demographic, especially under 30. Facebook is losing many of the demographic because of its status as the “old man” social networking site. One possible issue the advertisers will bear in mind is that Instagram recently agreed to eliminate the likes option from the app. Several influencers have expressed questions over this change, and so businesses will have a keen eye on the impact that will have in 2020.
For years, video marketing has been a significant strategy for large brands, and it’s evolving. By 2020, video accounts for over 85% of all U.S. customer web traffic. Most of the videos people watch will not be posted by-products, or companies’ individuals will upload them. One of many companies ‘ most significant hang-ups with video marketing is the element of manufacturing. They want their clips to sound professional just as Hollywood managers made them. But by using easy recording instruments, anyone can take advantage of the benefits of video. Most individuals on YouTube are not looking for amazing special effects, they just want excellent, enjoyable material.
While conventional outlets such as email and social media are far from gone, there’s no doubt that people are more focused on instant messaging apps. The messenger marketing is predicted to be the world’s number one communications medium in the next 5-7 years. So, for companies to start interacting with customers on these channels is a reasonable step. Marketing via Facebook Messenger produces 10 to 80 times more attention on the Facebook News Feed than organic content.
Messaging apps allow companies to target a broad audience with short, personalized messages.
Speech quest has started to pick up momentum, and “50 percent of web searches will be speech-based in 2020,” as expected a few years earlier. Apart from using smart speakers like Alexa, Microsoft’s Cortana, or Google Home to address user questions and play music, brands will use these apps to provide their consumers with voice-service.
Businesses selling online will now transform their merchandise catalogs into fully-fledged voice-enabled marketplaces thanks to companies such as Blutag, Jetson, which encourages their customers to use their voice-enabled apps to position orders with basic voice commands. In bringing them to their desired goals, this leads to quick and easy customer service.
The verbal contact with smartphones continues to grow, thanks to Siri, Twitter, Alexa, and a host of other ‘smart’ apps. For us, the real message is that people want to chat, and this is a favorite way to communicate. And eventually, robots will keep up with the way people want to browse, buy, and learn new items.
It does pose some unique problems, though. For example, performing a voice search is very different from typing a question, particularly on the results. When a person conducts a text-based search, the computer shows one page at a time with the results. But when someone asks a computer to perform a quest and the system answers verbally, it will offer only a few choices.
Check out more about Voice Search Becoming A New Digital Marketing Trend.
Do you know that without people hunting for it, you will get your material identified organically? Google Discover generates a personalized user feed based on browser background, AI, and specified interests. If you keep a close eye on the traffic on your website, you might have seen traffic linked to Googleapis.com as referral traffic.
This app is currently only available on Android smartphones and is easily accessible on Google Pixel phones. Google Explore features will shortly be enabled on all of Google’s web apps. It is a significant source of forwarding traffic that can distribute the information directly to interested parties.
If you have seen a decline in the conversions to your landing page, you’re not alone. Companies also support landing pages without offering any upfront interest. Forms produce leads, but not always ones that are well-educated on your business. Pillar pages are free to read and deep dives into a subject that attracts your customers.
We tell a buyer everything that they need to know to make the right buying decision. Think of the last page you went straight to when you were asked to download something. What difference would you have gotten from an encounter if the website were genuinely based on helping you understand what you needed to know? You didn’t have to fill out a questionnaire to know, because the entire thing was out in the open.
Pillar pages help generate demand for your customers and answer all of their questions about the product you sell. You’re building well-informed customers when the material is comprehensive and insightful. As you are the one who trained them, they have grown to believe you, and they are more likely to buy them.
Content marketing remains an integral component of top digital marketing trends 2020, but the focus on material complexity is growing. Quality will even matter, but now the meaning and selection are more emphasized. Google is creating a broader, more nuanced web marketing awareness and advertisers need to think carefully about their target audience, and how they can more reliably customize marketing in 2020.
Most of this comes down to the BERT upgrade, posted in November 2019 on Google. The new algorithm lets the big search engine get a more in-depth interpretation of the natural language in the search requests for applications.
Long gone are the days of marketing the business successfully on mainstream social media sites such as Facebook, Twitter, and Instagram. WhatsApp, TikTok, and Facebook Messenger became way too popular. In reality, both WhatsApp and Messenger have more active monthly users than Instagram as well as Twitter.
Every network has unique advantages and ways companies can promote it. For example, TikTok lets users create and edit 60-second videos, including music and special effects.WhatsApp and Messenger provide apps that allow companies to help clients, post feedback, and promote content. Such younger channels are uncharted waters and are primed for early adopters because of the sheer number of daily users.
A perfect way for anyone who couldn’t join in at the moment to start showing the streaming footage is to share the video on your account afterward. Streaming such social media stories is one of the best social media marketing trends 2020. With 1/3 of Instagram’s most-watched stories coming from companies, they’re also a perfect way to highlight items, activities, or ties.
There are essential built-in tools known to make stories like polling, geotags, and mentions more entertaining. Taking user-generated content that you are tagged in and reposting into your story is also really simple. More than half the users on Instagram have come across new items on the web.
Forty percent of advertisers use online networks, while 50 percent are consciously seeking to communicate more easily with consumers. Think about how consumers make online decisions: they are looking for input from existing customers, reading comments, and checking for relevant information to assist with their choice.
Online forums and networks are being overlooked by advertisers losing a chance to have your voice be part of the dialogue as it happens. Creating an online group is not a tool. You can sit down and forget, so keep going on if that’s the plan. Online communities rely on direct input and engagement to keep the groups healthy and productive.
Advertising management is a full-time job. But with so many new channels through which to reach clients, not even a full-time advertising squad has enough hours to stay up. That’s why there are increasing numbers of businesses attempting to let AI take over. Programmatic advertising is a method centered on targeting algorithms that utilize AI to purchase and position advertisements. If this sounds familiar, it’s because it’s commonly used already. By 2020, by automated channels, over 86 percent of all digital display advertisements will be bought. Programming advertising, however, expands beyond cyberspace. It can also be used to purchase and sell various media types, from screen ads to out-of-home ads.
And, as you can see, trends in the digital media world are going quickly. In 2020, the most successful developments will include AI technologies, film, voice recognition, and immersive content. There is no time for a company to stand still because today’s younger millennials and increasingly tech-savvy customers expect marketers to connect with them in fresh and engaging ways that make it simpler and more convenient for the customer to go.
So, if you are looking for some help with your business’s digital marketing, there is no better place than contacting ReversedOut. All you need to do is Contact Us and we will reevaluate your digital marketing strategy and work on creating a new efficient one as per the latest trends.