When it comes to being successful online, there’s a lot that goes into building a website and making it work. You have to know who you’re trying to reach, what they want from their visit, and how you’ll keep them coming back (and converting!) once they arrive. Of course, all this can be simplified by focusing on the things that make for a better web experience for your customers—that is, the folks who matter most in every digital marketing campaign! With this list of 10 steps in mind and some diligent effort from your team or agency partner along the way, there’s no telling how far you’ll go.
While you’re at it, make sure to:
Before you even begin to create content for your site, it is important to think about what kind of impression you want to give off as an organization. Are you looking for something professional? Do you want something fun? What kind of message do you want to convey? These questions should be discussed before any writing begins so everyone knows exactly what they’re getting into. If it turns out that one writer has different ideas than another, then maybe they shouldn’t be on the same team!
You should make sure your text is readable and that it’s not too long or too short. Use headings, subheadings, and bullet points when appropriate. Use white space to break up long paragraphs of text into smaller sections that are easier on the eyes. Images are also a great way to break up text while adding more visual appeal to your site!
Create an engaging experience with minimal effort from them (your customers).
Keep your content fresh and have a blog that is updated regularly. By keeping an updated blog on your website, you’re showing value to your customers and give them faith that you’re knowledgable in the products/services you provide. In addition, traffic to your website will increase.
Navigation should be consistent across all pages of your site, which means you need to make sure it’s the same on each page of content. A customer may click on an article link, but when they arrive at that page they realize they have no idea what section they’re in and how to get back out again.
You also want your navigation system to be intuitive. This will help reduce unnecessary clicks by allowing people who know where they want to go easily move around without having to think about how exactly that might happen (and thus increase their chances of staying on site).
Finally, make sure all parts of the navigation are easy-to-read! This includes font size as well as color contrast ratio (which refers more specifically about how text compares with its background).
Search engine optimization is the process of improving a website’s search rankings in organic (unpaid) search results. SEO experts use SEO tactics to increase a website’s visibility, traffic and ranking in the search engines.
Broadly speaking, there are two main ways to improve your site’s SEO:
A website that doesn’t work well on mobile or tablet will lose you business. In fact, Google has said that it takes into account the mobile experience in its ranking algorithm, so it’s not just about having a better user experience—it could also mean more traffic and higher rankings in search results!
Responsive design is by far the easiest way to ensure your site works well across all devices. Most web designers use responsive design techniques these days (as they should), but if yours hasn’t yet made the leap, now is the time!
It’s easy to get caught up in all the new technology that’s available, but sometimes you have to remember that there are things you can do to make your website better without spending a lot of money or time. Some of these include:
If you put in a little effort and pay close attention, you can improve your site in ways that make a big difference for your customers.
We’ve all heard the phrase, “You can’t please everyone.” It means that no matter what you do or how hard you try, there will always be someone who doesn’t like it. That is especially true when it comes to websites—and especially true if your website isn’t very good to begin with.
The solution is simple: put in a little effort and pay close attention, then adjust accordingly until you’ve hit upon the best possible version of your website for your customers.
When we say “a little effort,” we mean something like 5 minutes or less per week. If each week takes 15 minutes of work (which includes research), then after 4 months of tweaking things here and there along with new content updates, you’ll have an amazing site that generates more traffic and generates more income for your business than ever before!
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