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Should You Invest In A New Landing Page or A New Microsite?

When it comes to digital marketing, both landing pages and microsites play a pivotal role. However, marketers are often confused which they should invest in and which they shouldn’t. Here we’ll outline what landing pages and microsites are, what each best works for, and the instances when you have to select either a landing page […]

Here’s Why You Should Go the Minimalist Route When Designing Your Company Web Page

Did you know that about 48 percent of individuals decide if a business is credible based on the design of their website? This means that you may lose customers or potential business partners if you don’t have a website that’s convincing enough. This speaks volumes on how crucial it is for businesses to invest in […]

How To Get Mobile-First Indexing Right To Boost Your Organic Search Efforts

Ever since it came out in July 2019, Google’s mobile-first indexing has changed the SEO game majorly. Responding to the growing use of mobile phones for making online queries, Google introduced mobile-first indexing. This means the mobile version of your website is used as the basis for indexing and ranking.  When users hit a search […]

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