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Cincinnati Marketing Blog

Stay up to date with the latest in marketing trends and techniques for your business

by Jessica Britton October 2019
Business, Strategy

Why You Should Take Advantage of Facebook Advertising

Advertising is an important and necessary step to take for any business wanting to get their company known. In a previous blog, we talked about this importance and how often you should be advertising, along with the different types. 

Taking advantage of paid advertising through Facebook gets you one step closer to broadening your audience. Facebook has a huge outreach that can help people find out who you are and what you’ve worked hard to create. 

Here we’ll list some reasons you should start advertising your business on Facebook!

Getting to Know Your Audience 

By now you have probably done your fair share of research on who your targeted audience is. Knowing who you are targeting your business towards is a core element in your marketing strategy. However, regardless of who you are targeting your business towards – there is a fair chance they are all using Facebook. Facebook has billions of users that check their feed multiple times, if not continuously, throughout the day. With such a broad and large amount of people using one platform, the odds of your advertising being seen is very high. 

Using Facebook advertising also lets you reach an exact audience. This can be very beneficial for you, especially if you don’t need to reach so many different types of people. You could be only interested in reaching a specific group of people – and using Facebook Ads allows you to do that! You could be as specific as to advertise to a certain age, their behaviors, locations of even interests. If you know your customers, using Facebook advertising can be a beneficial place to start for your company. 

Helps your Website, Sales and Brand

Using Facebook advertising can help bring traffic to your website, too! By providing a click campaign you can help send your audience straight to your website for more information. This can be beneficial for your brand, letting your customers know what you have to offer as a company. By building a relationship with your customers you can create a familiarity with your brand. The more familiar and comfortable they are, the more your customers will keep returning. 

Facebook advertising is fast as well. You can easily start today and start getting your business out there. The quicker you start getting your name out there, the quicker your company will grow. As your website traffic and sales start to rise, so will your business! Using Facebook advertising is a quick and efficient way to promote your business – all while still being cost-effective. It’s time to start investing and get promoting!

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