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Cincinnati Marketing Blog

Stay up to date with the latest in marketing trends and techniques for your business

by Jessica Britton September 2019
Business, Cool Stuff, Strategy

End of Summer Recap – How to Prepare for the First Day of Fall for Businesses

Say goodbye to the last remaining heat of summer and hello to crisp fall air. September 23rd has come which means the first day of Fall has finally arrived. With a new season comes new opportunities for businesses. As we approach Autumn, we start to come down from the relaxed fun of summer and begin the end of the year’s productivity. 

In a previous blog, we mentioned some ways to have a productive Summer for your small business. Here we’ll mention some tips on starting this season off right as we go headfirst into the new season of Fall!

Focus

Summer is a great time for businesses to loosen up and have more fun with their strategy and workers. However, as Summer fades to Fall it’s time to get more focused and reconnect with your strategy for the new season. It’s good for you and your company to have that downtime that Summer brings. That downtime will help you challenge yourself for the productive and longer days of September. 

Take this time to settle back into this new routine. As you begin to create this new strategy keep in mind that Fall can be fun too!

Back-to-School 

August and September are the months a lot of people head back to school. In a previous blog, we mentioned some essentials that entrepreneurs could take advantage of during the back-to-school season.

Children and adults heading to school can affect the strategy you create for your Fall. Maybe you typically run ‘back-to-school’ promotions during these months. It’s important to keep in mind how you change your approach from the Summer season.

It could also be beneficial for you and your company to get in the same mindset of heading back to school. Are there tasks or assignments that are due? Have you thought about your future goals? Take this time to do more research on you and your competitors. You could also take this time to learn more about your target audience and the best way to reach them during this new season. 

Falling Back

When a new season arrives it’s a perfect time to look back on how you did. Keeping the Fall spirit – it’s beneficial to harvest the past knowledge and progress you’ve made towards your goals. How far have you gone since the beginning of the year? Have you reached the goals you’ve set for yourself? 

There are only a few more months left of 2019 with 2020 quickly approaching. This is the perfect time to start reflecting on your year so far.

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