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You may be looking to create an effective marketing strategy for your business and thinking, “I don’t have a marketing team. I have no marketing budget. How can I possibly do all the things that are on this list?”

If you truly believe in what you do, then you need to be doing everything in your power to get your message out there. Whether it’s one person or 10 people doesn’t matter—the important thing is that you’re making yourself known. You’ve got the passion and drive; here’s how to use them wisely:

You probably aren’t going to be able to do everything on your own.

While it is possible to build and run a marketing company by yourself, you’re better off hiring a team.

You can do most things on your own—but not everything. You must prioritize what’s most important and hire people who are better at the tasks you don’t want to spend your time doing. For example, if writing blog posts isn’t your thing but you need content for your website and social media channels, outsource this task.

There are plenty of great agencies that specialize in specific types of marketing such as SEO or content creation (like us!). We recommend getting started by working with an outsourced agency until you get the hang of running things solo again.

One-person marketing teams are tasked with a lot of different responsibilities.

We can’t stress enough that you shouldn’t try to do everything on your own. Focus on the tasks you are best at and know the most about and outsource what you can. This will save you time and money in the long run, allowing you to focus on developing strategies that leverage your strengths.

• Develop a plan based on your resources.
• Know what you can and can’t do.
• Build a plan around your strengths.
• Develop a plan for your weaknesses.
• Know where your time goes.
• Understand your resources, goals, and audience.
• Create a social media calendar.

Social media is a great way to promote your business, but if you’re the only one who’s in charge of it, you need to schedule your posts.

You can use a social media calendar to:

• Monitor and respond to comments on your business pages and groups. This is an important part of customer service that won’t happen automatically.
• Post interesting content at regular intervals (daily or bi-weekly) so that people will look forward to seeing new things from you. If they don’t see anything new for weeks at a time, they may forget who you are or why they even liked your page in the first place.
• Track the performance of each post by checking how many views it got and how much engagement it received (likes, shares, retweets). The more engaged people are with what you post online, the more you can get your business out there and gather leads.

Automate as much as possible.

When you’re managing all of your own marketing, it’s important to automate as much as possible. The more time and energy you can free up by automating repetitive tasks and processes, the more time you have to focus on things that require higher levels of creativity and problem-solving.

Here are some common tasks that are often time-consuming to do by hand but can be easily automated using tools like Zapier:

• Emailing people from your spreadsheet or database in bulk.
• Sending emails based on which contacts open certain emails (e.g., sending an email thanking them for opening another one.)
• Develop high-quality, useful content that is optimized for search engines.

Placing your content on third-party platforms or a blog may not be enough to get it in front of your audience, so develop high-quality, useful content that is optimized for search engines and then share it on your own website. Make sure you’re writing for the reader, not yourself. If you find yourself writing something that makes sense to you but would probably confuse readers, then rewrite it until you reach a point where the same information will be both useful and understandable.

Use conferences, networking, and reading to stay up-to-date in your field.

Conferences will keep you on the cutting edge of trends and build relationships with people who can help you achieve success. Networking is equally important, as it’s a great way to connect with other professionals in your field and make contacts that could potentially lead to new opportunities. Finally, reading is essential because it allows you to get ideas for projects or news for publications.

Use expert help when it makes sense to do so.

When it comes to marketing as a one-person team, sometimes you need extra help. That’s why Reversed Out Creative exists and we’re here to assist.

If you have a specific skill set (for example, writing or graphic design) and this skill is critical to your business’s long-term success, then keep doing it yourself. Otherwise, consider hiring experts when they make sense for your business.

Here are some examples:

• Hire an agency like ours. If you don’t want to hire an agency full-time but need specific expertise on things like SEO or social media management from time to time, why not find an agency that does? You can even have them do one-off projects such as building an email list from scratch or creating promotional materials for your latest product launch.
• Outsource tasks directly from freelancers/virtual assistants (VAs). There are many VAs who offer their services online; if there’s a task at hand that seems repetitive enough for them (e.g., posting content across multiple platforms), then this might be the best option for getting it done quickly and efficiently without having any direct impact on your budget—after all, these people work independently of each other so there aren’t any office costs involved!
• Automate as much as possible (and hire others). By automating repetitive tasks like social media posting and emailing customers from online shopping carts, you’ll save time while still doing quality work. If there are certain areas where automation doesn’t make sense yet (like writing blog posts), consider hiring someone—even if just part-time—to help with those responsibilities so that they don’t get neglected while saving time elsewhere in the process.

You don’t have to do a complete overhaul of your planning and strategies, but it’s important that you take time out of each week or month to think through how you want the next few months or years to go. What problems do you need to solve? How can the company achieve its goals? Where should you focus your efforts and resources? What does success look like? Your business will always be changing and growing, so it’s important that your plan keeps up with those changes as well!

Conclusion

We hope these tips have been helpful in giving you an idea of how to market successfully even if you have only one person on your team. Remember that planning and structure are important for success, as well as having a solid strategy and staying up to date with industry trends. Finally, don’t forget to get help where it makes sense—you can always hire someone like us to help fill in the gaps!

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